Earlier this month, iGaming Business (iGB) announced the official schedule of events for the 2011 London Affiliate Conference. Like the installment, which drew over 2,200 people, the 2011 conference will be held at Old Billingsgate, located on the north bank of the Thames.
Formerly called CAP Euro, the London Affiliate Conference will run from January 27th to January 30th and feature a number of seminars to help online gaming affiliates improve their businesses. One of the most anticipated conferences will be on Saturday morning, when the leadership of OLBG.co.uk, one of the United Kingdom’s largest and most successful sportsbook affiliates, will host “Case Study: OLBG Reveal Their Top Tips for Sportsbook Affiliates.”
“We’ve been around the block a few times and want to share our findings with other affiliates and the industry in general, said Sinead Lambert, OLBG’s Online Marketing Manager. “The industry has changed a lot over the years and entering the marketplace now is very difficult. We wanted to help out new and existing affiliates by giving them some tips on what has worked for us over the years and what hasn’t.”
Lambert will be joined by OLBG’s Operations Manager Richard Moffat as the two help fellow affiliates learn strategies for attracting the right kind of traffic to their sites, strengthen relationships with online bookmakers, and share what has worked for OLBG in the past.
Kiera Goymour, Event Manager for iGB, commented in a press release, “We are always looking for ways to make the conference program more relevant for today’s audience and giving affiliates an opportunity to voice their concerns and experiences made sense.” She added, “The majority of our delegates are skilled online marketers and we want to give them the tools to push their sites a step further.”
Friday’s morning conferences will include a discussion of new regulatory challenges and an introduction to advertising on Facebook. Four conferences will be held in the afternoon with such topics as payment solutions in Latin America, online communities, valuing domain names, and a roundtable discussion on general affiliate issues.
The schedule on Saturday will be similar, except that there will be one additional conference in the afternoon. In addition to the OLBG conference, most of the discussion will focus on search engine optimization.
A yet to be announced keynote presentation will be given at 11:45 Friday morning. There will also be an exhibition hall open most of the day on Friday and Saturday and delegates will be able to attend parties on both nights.
Thursday is primarily a registration and welcome day, but there will be one significant highlight, the black tie iGB Affiliate Awards. PokerStars was one of the big winners last year, taking home the Best Poker Affiliate Program, Best iGaming Poker Software, and Best Overall Affiliate Manager awards. Microgaming has won the Best iGaming Casino Software award the last two years and claimed the Best iGaming Software for Affiliates title in 2008.
The London Affiliate Conference is free for any affiliate to attend. Those who wish to attend, but are not in the affiliate business, can do so for £499 plus 17.5% in taxes for a total of £586.33. The iGB Affiliate Awards ceremony is not included in the price of admission and runs £250 plus tax (£293.75 total) per person for non-affiliates.
Non-affiliates can also reserve a table for up to ten people for £2,000 plus tax (£2,350 total). Affiliates receive a discount on awards ceremony tickets, but may only book three seats. A ticket for affiliates runs £99 plus tax for a total of £116.33.