The Olympics are not the only exciting event to happen in China this year. The massive gaming company AsianLogic Ltd has joined forces with interactive media company C Y Foundation to establish a pan-China online game network which will offer Texas Hold’em along with traditional Chinese games.
China now looks forward to an integrated gaming network which will feature daily tournaments from a central games platform as well as a social network, forums and prizes thanks to the joint venture between AsianLogic and C Y – the ‘178world’ portal featuring the ‘178games’ platform, which was originally launched by the C Y Foundation in May 2007.
C Y Foundation’s Executive Chairman, Mr. Theodore Cheng, looks forward to the expansion that will follow from this joint initiative:
We are proud to partner with AsianLogic in establishing what I believe will be one of the most dynamic and popular online game platforms in China. AsianLogic has the experience of running online and land-based card game tournaments across Asia, C Y Foundation has an in-depth knowledge of China’s online game market. By combining our joint experience, we are set to become the leading infrastructure and game providers in the fast-growing China market.
Marketing experts from both companies are now developing a unified brand image for the 178games platform across China. The campaign will highlight the new features of the platform, which include continuously starting tournaments and an advanced points system which allows players to score gifts according to their level of play. The network will feature a modified version of Hold’em that meets China’s gambling regulation, and later they will also add popular Chinese games such as Cho-da-di and Dou-di-zhu.
AsianLogic’s CEO Tom Hall declared, “C Y Foundation’s detailed knowledge of the mainland market and the licenses C Y Foundation currently holds combined with AsianLogic’s proven industry track record offers online game players across China an unparalleled game experience.”
After the WPT blazed a trail with the Chinese National Traktor Championship, and now with the launch of ever larger poker and gaming websites, it looks like China is posed to soon become a considerable part of the international poker community and market.
