Online gaming software developer GAN and Parx Casino have announced that they have agreed to a multi-year deal to offer sports betting both at the Bensalem, Pennsylvania casino and online. The two companies previously entered in a partnership to offer a “simulated gaming” product (read: play money gambling) in 2015; this is an extension of that contract.
In a press release, John Dixon, the Chief Technology Officer of Parx’s parent company, Greenwood Gaming & Entertainment, said of the agreement:
GAN has ably demonstrated it abilities with both its overall Platform and its integration capability for existing major clients. By leveraging GAN’s Platform, Parx Casino will have the opportunity to launch retail and online Regulated Sports betting together with online Gaming in Pennsylvania later this year, subject to the regulatory approval of the PGCB.
Parx Casino was one of nine land-based casinos to meet the deadline for applying for an online gambling license in Pennsylvania two weeks ago. Parx, along with the other eight casinos, opted to apply for all three available applications: online poker, online table games, and online slots. Each application fee alone was $4 million, but by applying by the deadline, Parx and the others were able to pay $10 million for all three combined.
At that time, it was announced that GAN would be Parx Casino’s internet gaming software provider. Parx has yet to be granted any licenses, but neither have any of the other Pennsylvania casinos. There is no reason to believe that it will not happen.
One nice aspect of this deal is that Parx Casino’s internet gaming customers will be able to use a single account for all of their online gambling through the casino, whether it is poker, table games, slots, or sports betting. That certainly helps Parx, as well, as it makes it easier to get those sweet, sweet gambling bucks.
This idea was echoed (in a sense) using polished corporate-speak by GAN’s Chief Commercial Officer Jeff Berman:
Following the execution of this extension and amendment, GAN now offers clients a Platform equipped with multiple options for integrated Sports betting to be launched seamlessly alongside GAN’s market-leading Internet casino product. We welcome the opportunity to deliver Sports betting in the retail channel, as well as online, through GAN’s unique Platform containing patented technology.
As one might expect, visitors to Parx Casino’s brick-and-mortar property will be able to link their loyalty program accounts to their online accounts and vice-versa. Rewards earned, no matter the source, will be able to be redeemed both online and live.
Though nine Pennsylvania casinos have applied for online gambling licenses (out of a possible twelve), Parx is one of just four to have a partnership with an online provider known to the public. In addition to Parx, both Rivers Casino and Sugarhouse Casino have a deal with Rush Street Interactive, while Valley Forge Casino has partnered with GVC Holdings. Of course, other casinos may have agreements in place with software providers, but just haven’t made public announcements yet.
