Online poker pro Adam “Roothlus” Levy became the newest face of Ultimate Bet Tuesday. The Orlando, Florida native joined the likes of Cliff “JohnnyBax” Josephy, James “P0KERPR033” Campbell, Tiffany Michelle and Tracy Scala as the fifth member of the Ultimate Bet Star Players Team.
One might recognize Levy as the “internet donkey” that was berated by Phil Hellmuth at the ESPN featured table of the 2008 World Series of Poker Main Event. But what most – including Phil – don’t know is that Levy is one of the most accomplished players to ever play Texas Hold’em on the internet. He has more than $1.6 million in online tournament earnings and showed his supreme talent on the live circuit by cashing five times at the 2008 World Series, including a 48th place finish in the Main Event, where he began getting some notice from sponsors.
“As I started getting deeper in the Main Event my manager looked at some different logo deals and we started talking with Ultimate Bet,” Levy told Poker News Daily. “I liked some of the things we talked about with them and decided to wear their gear for the remainder of the tournament. After the WSOP was over we continued communication and began working on a longer term deal with them.”
According to Annie Duke, Ultimate Bet’s Cardroom Consultant, an Ultimate Bet Star Player is one who has an undisputed high level of skill, lots of integrity, and is well respected in the world of online poker. The classification was a perfect fit for Levy, who is excited to join the Star Players Team as its fifth member.
“I’m happy to be on their team”, he said. “Having met all of them this year at the Aruba Classic they are all great people with fun, vibrant personalities as well as a passion for the game that is needed to truly excel in this industry.”
Levy can be found playing multi-table tournaments on Ultimate Bet under the name “Roothlus”. While the site has been under scrutiny of late for a cheating scandal perpetrated by its former owner, Levy has ideas to take Ultimate Bet in a positive direction under the company’s new ownership:
One thing I would like to focus on is streamlining the tournaments and making them competitive with the other sites as far as structures, starting stacks, time banks, etc. Also, I truly feel that the worst is behind UB and you can only move forward now and hope that people forgive you over time. As long as UB stays focused on winning back their customers and righting their wrongs, I’m 100% confident UB will be a top tier site again.
