Poker News Daily

Annie Duke Launches MyMixedNuts.com

Poker players looking for a last-minute present this Christmas season can check out MyMixedNuts.com, a custom, mail order trail mix company brought to life by Poker News Daily Guest Columnist and “Celebrity Apprentice” runner-up Annie Duke.

MyMixedNuts.com allows customers – poker players and non-poker players alike – to choose from a wide variety of fresh ingredients to create the ultimate bag of trail mix. Ingredients available in the “Seeds and Nuts” section of the site’s store include almonds, cashews, hazelnuts, macadamia nuts, peanuts, soy nuts, sunflower seeds, pistachios, pumpkin seeds, walnuts, and pecans. In the “Dry Goods” department, poker players craving foodstuffs like apples, apricots, bananas, blueberries, cherries, coconut, cranberries, dates, figs, ginger, goji berries, mango, orange peel, papaya, pineapple, and raisins will go home happy.

When Poker News Daily visited the site, we went straight to the “Goodies” section, where we could add “healthy” items like chocolate covered fruit, chocolate chips, malt balls, jelly beans, licorice, pretzels, M&Ms, Reese’s Pieces, and sesame seeds. Each trail mix ingredient varies in price and is measured by the ounce, ranging primarily between about $0.50 and $1.50. An easy-to-use front-end interface allows trail mix aficionados to create their ultimate concoction from the comfort of their couches.

A variety of pre-made mixes can be purchased for those who do not wish to create their own. “Annie’s Mix,” which includes raw cashews, raisins, semi-sweet chocolate chips, and banana chips, runs $12.99 for a 14-ounce bag, with $1 of every purchase going to Ante Up for Africa, a charity she founded along with actor Don Cheadle and Norman Epstein. Gummy fans can purchase a pre-made mix called “Gummy Delicious,” which contains sunny bears, dark chocolate chips, sour cherries, roasted and salted almonds, raw macadamia nuts, and golden raisins. This tasty treat will set you back $14.99. Sunny bears, by the way, are vegetarian and organic versions of the traditional junk food item.

Duke told Poker News Daily that when she used to purchase trail mix from the grocery store, she’d pick through it, tossing out components that did not sit well with her and leading to the idea to launch MyMixedNuts.com. Duke teamed up with “Apprentice” producer Ryan Simpkins and boyfriend Joe Reitman, with Simpkins’ mother handling the day-to-day operations of the site. Text found on MyMixedNuts.com explains, “You would understand that his mom must be supremely qualified to handle nutcases, so Annie and Joe were sold on the idea. Susan would handle each order with care and love.”

Free shipping is available for orders that surpass $40 and the site accepts PayPal, Visa, MasterCard, Discover, and American Express. It became a reality in recent days and will seek to make its mark on the made-to-order food world. Poker players looking for a memorable Christmas gift, New Years’ treat, or Valentine’s Day present can even get their loved ones a Mix of the Month Club subscription or a copy of the latest Land of Fruit and Nuts newsletter.

Duke is a sponsored pro of UB.com, joining top-tier names like 11-time World Series of Poker (WSOP) bracelet winner Phil Hellmuth, “Poker2Nite” host Joe Sebok, and 2009 CardPlayer Player of the Year winner Eric “basebaldy” Baldwin, who joined the site on Tuesday. UB.com happily accepts players from the United States and makes its home on the CEREUS Network along with its sister site, Absolute Poker.

Duke finished as the runner-up on “Celebrity Apprentice” to comedian Joan Rivers, who compared the poker pro to Hitler on several occasions. Nevertheless, Duke helped raise well over $700,000 for Refugees International and will now put her business acumen to good use with MyMixedNuts.com.

Happy Holidays from all of us at Poker News Daily.

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