The “Bernard Lee Poker Show,” which airs every Tuesday from 6:00pm ET to 7:00pm ET on 1120 AM in Boston, 970 AM in Worcester, and 1390 AM in Cape Cod, is dishing out $1,000 in cash and prizes. The occasion: celebrating the 2010 World Series of Poker (WSOP) November Nine.
The show is making it a point to bring the nine finalists in the 2010 WSOP Main Event onto the show in the weeks leading up to the tournament’s resumption on November 6th at the Rio All-Suite Hotel and Casino in Las Vegas. Jonathan Duhamel is the chip leader entering the finale, but he’ll have to contend with players like Michael “The Grinder” Mizrachi and Filippo Candio if he wants to pocket the nearly $9 million first place prize.
Every week until October 26th, listeners of the “Bernard Lee Poker Show” can e-mail a special two-word phrase to contest@bernardleepoker.com. The first half of the phrase will be dished out over the airwaves, while the second half can be found on the show’s Twitter feed (@BernardLeeShow) and Facebook page. It’s one of the many attempts by various poker programs like ESPN.com’s “Inside Deal” to incorporate social media into their marketing schemes.
In each of the eight weeks of the contest, a winner will be chosen. Then, “Bernard Lee Poker Show” officials will select a ninth winner from all of the entries submitted. The nine lucky listeners selected will be appropriately dubbed the “Bernard Lee Poker Nine” and tied to a member of the real WSOP November Nine. If a listener’s November Nine counterpart takes down the Main Event two months from now, they’ll bank $500 in cash and prizes.
Whichever listener is linked to the Main Event’s second place finisher will receive $250 in cash and prizes, while the third place November Niner’s fan takes home $100 in cash and prizes. Every listener selected for the “Bernard Lee Poker Nine” will claim at least a $25 Amazon.com gift card, meaning that no one will go home empty-handed. In total, $1,000 in cash and Amazon.com gift certificates will be on the line in a unique promotion that is sure to boost the audience of the popular program. PokerSource.com, one of the industry’s largest poker affiliate sites, is furnishing the Amazon.com gift certificates.
If you miss the “Bernard Lee Poker Show” in Boston or live outside of the East Coast city, you can catch it on RoundersRadio.com or download it via iTunes. Lee has made a name for himself by lending his insight to several media outlets, including ESPN “Inside Deal,” the Boston Herald newspaper, and Poker News Daily, where he is a monthly Guest Columnist.
Lee has the credentials to boot. He burst onto the scene in 2005 by finishing 13th in the WSOP Main Event for $400,000. In 2006, 2007, and 2008, Lee took down titles during the Foxwoods World Poker Finals, a feat that recently earned him a sponsorship from the Connecticut casino. His first Foxwoods title came in 2006 in a $4,800 No Limit Hold’em tournament and was good for $368,000. The road to the winner’s circle saw Lee best online poker legend Cliff “JohnnyBax” Josephy heads-up. That final nine also featured James Van Alstyne, Thor Hansen, Chris Bjorin, Michael Binger, and Jean-Robert Bellande.
His 2007 win in a $1,850 No Limit Hold’em event at Foxwoods earned Lee $239,000. The last leg of Lee’s three-peat came in a $530 No Limit Hold’em Shootout for $23,000 in 2008. This year, Lee made a deep run in the WSOP Main Event, bowing out in 410th place for $31,000.
Foxwoods serves as the presenting sponsor of the “Bernard Lee Poker Show.”