Covering the latest in the gambling industry, this article examines Evolution Gaming’s recent milestones in expanding its live casino studio presence in Europe, North America, and beyond.
In a pivotal year for the live casino giant, Evolution Gaming continues to make waves across multiple continents. With new ventures launched in the Czech Republic, Atlantic Canada, and Michigan, Evolution is not just cementing its dominance in regulated markets, but also transforming the landscape of live gaming entertainment.
Key Takeaways:
- Evolution opens its first live casino studio in Prague, Czech Republic.
- Partnership with Atlantic Lottery extends Evolution’s reach across Canadian provinces.
- The highly popular “Crazy Time” game show makes its debut in Michigan.
A Bold Move into the Czech Republic
Evolution recently made headlines with the launch of its first live casino studio in Prague, marking the company’s inaugural venture into the Czech market. The facility, located in the Kajot Intacto casino, represents a significant milestone as the Czech Republic continues to expand its regulated gambling environment.
At launch, the studio features native Czech-speaking dealers offering classics like Roulette and Infinite Blackjack. More games such as Poker and Baccarat are set to follow. “We are honoured to launch the first live casino offering for the new Czech live casino market,” said Gionata La Torre, Evolution’s CEO for Europe. “Leading the way in new regulated markets is central to Evolution’s growth strategy.”
This expansion provides Czech operators an opportunity to engage players with localized offerings. By employing native-speaking dealers, Evolution seeks to create a more immersive experience, building trust and fostering long-term customer loyalty—a hallmark of their global success.
Canadian Partnership Solidifies Evolution’s North American Stronghold
On the heels of their European move, Evolution has inked a deal with Atlantic Lottery (AL), extending their presence to the Atlantic Canadian provinces of New Brunswick, Newfoundland & Labrador, and Nova Scotia. This partnership completes Evolution’s rollout across all regulated provinces in Canada, following earlier agreements with British Columbia, Alberta, Ontario, and Québec.
Jacob Claesson, CEO for Evolution North America, was elated: “This deal underlines Evolution’s commitment to innovation and market leadership, cementing our role as a trusted partner for regulated markets worldwide.”
The partnership with AL is a strategic one, considering the 2.5 million potential players in the region. Evolution will offer a robust selection of games from its broader portfolio, including titles from NetEnt, Red Tiger, and Big Time Gaming. For Atlantic Lottery, the collaboration aligns with their goal of enhancing their online gaming platform, creating a comprehensive experience for players in the region.
Crazy Time: The Game Show Craze Reaches Michigan
In a move that emphasizes Evolution’s adaptability and entertainment-driven approach, the live game show “Crazy Time” has officially launched in Michigan, following its success in other U.S. states like New Jersey and Pennsylvania.
Described as an “immersive game show experience,” Crazy Time integrates cutting-edge technology, random multipliers, and augmented reality features, creating a dynamic spectacle that blends slot-machine excitement with interactive gaming. “Crazy Time continues to redefine online gaming entertainment,” said Jacob Claesson. “We’re thrilled to finally introduce this award-winning game to players in Michigan.”
With four interactive bonus games and the potential for 10,000x multipliers, Crazy Time’s appeal lies in its unpredictability and high engagement. The Michigan launch further solidifies Evolution’s presence in the U.S., continuing their trajectory as a leader in the live gaming sector.
Looking Ahead: What This Means for Evolution
The recent flurry of activity from Evolution demonstrates their commitment to expanding their market presence through innovation and strategic partnerships. Whether it’s launching localized studios or tapping into the lucrative U.S. market with blockbuster games, Evolution is setting the standard for the future of live gaming.
As regulators across the world continue to embrace online gaming, companies like Evolution are uniquely positioned to leverage their technological capabilities and global reach. “These are exciting times for us at Evolution,” La Torre noted. “We are leading the charge into new markets, and we are just getting started.”
With the Czech Republic now firmly on their map, Atlantic Canada within their grasp, and Michigan players spinning the Crazy Time wheel, Evolution’s 2024 is shaping up to be a year of growth and opportunity.
