This week, former Bluff Magazine Editor-in-Chief Matt Parvis transitioned to the same role with PokerNews. Former Bluff Magazine Online Editor Lance Bradley will now assume the role of Editor-in-Chief at Bluff Magazine.
Bradley was the Poker Room Manager for Bodog from 2004 to 2006, according to a press release distributed by Bluff. He then moved onto ThePokerBiz.com before joining Bluff in 2008. Bradley commented in a Bluff article, “I’m very excited about this opportunity. For five years now, Bluff has been at the forefront of the poker industry and I hope to continue that tradition and deliver a magazine and website that poker fans recognize as the leader.” His predecessor, one of the leading faces in the online poker industry, sat down with Poker News Daily to discuss his new role.
Poker News Daily: Can you give us the background of signing with PokerNews?
Parvis: I’ve been with Bluff Magazine coming up on four years. I had nothing but good times and good experiences throughout my stint. From that regard, I’ve been very happy. I have a lot of respect for the people who work there and think that we put out a great product. I like to think that I helped push the bar in terms of expanding the idea of what a poker magazine should be.
When I started with Bluff, they had been in the works for about a year. I stepped in as Managing Editor working with Michael Cassell in London. We helped transform what a poker magazine should be, which is an entertainment portal.
The opportunity with PokerNews didn’t present itself until a day or two after the World Series of Poker. PokerNews has always been a really strong player in the market. They launched about the same time as Bluff, but used a slightly different model. It was poker news every day on your computer. At the time, there wasn’t something providing that information.
PND: In addition to providing news, your new home also hosts freerolls and offers a full forum, among other features. How do you effectively mesh all of these components together?
Parvis: I’m still in the process of wrapping my head around everything here. Everything we do is translated into 27 different languages. We also have to ensure that we’re providing accurate, fair reports on the poker world. We’re all out there trying to get a small number of stories. In poker, we’re all battling for the same stories. It’s not so much about getting stories first. We’re all going to win our battles here and there and be the first to scoop something. Instead, it’s a battle to create a strong voice that our readers can count on.
PND: Can you fill us in on the future of Bluff Magazine?
Parvis: Lance Bradley, who I’ve worked closely with for two years now, is taking over my role at Bluff. He’s in charge of the web content, is extremely capable and competent, and understands the poker industry because of his background with Bodog. Bluff is in good hands. There won’t be any lapse in what they’re able to do because Lance is such a qualified person and we worked closely together. We share a similar vision and idea. Bluff readers can expect a quality magazine and I don’t think they’ll see any lapse or regression by any means.
PND: Tell us about your vision for PokerNews.
Parvis: I will be overseeing the editorial content of the PokerNews.com site. I’ll be working with Garry Gates, who has done a great job of leading our tournament reporting team. It’s very important that all aspects of a business work hand in hand. There should be one center wheel and every spoke coming off of it is a branch of the business. We need to have a centralized focus and a centralized message. The poker industry is still very young in comparison to mainstream media. Poker is, in a way, a step behind, so it’s important to catch up with the rest of the media and strive towards making sure our fans have a voice.
