Nordic Gaming Group Ltd. (NGG), one of Europe’s fastest growing online gaming companies, announced Tuesday that it has chosen Income Access affiliate marketing software to power its soon-to-be-launched affiliate programs.
NGG, which was founded in 2002, is anticipating the start of an aggressive campaign to attract affiliate partners to all three of its brands, NordicBet, Triobet and Tobet. Each offer a competitive gaming and betting service that attracts customers from all over the world, but their main focus is on European sports, including a wide range of local sports in their target countries.
Income Access has worked with operators and affiliate marketers since 2002 to help them succeed in the online gaming space. The company offers four types of services to cater to different marketing objectives: an affiliate network, affiliate software, affiliate management, and a search engine marketing agency. Income Access has more than 17,000 gaming affiliates and its product has become synonymous with affiliate program management.
Through its cooperation with Income Access, NGG is expecting to have the industry’s most advanced tracking and campaign management system, while affiliates promoting NordicBet, Triobet and Tobet gaming services will have the advantages of in-depth tracking reports and a wide selection of enhanced marketing tools.
“We went with Income Access because it’s easily the best in the industry”, said Shaun O’Neill, NGG’s Affiliate Manager. “We’re sure that their system, combined with the top-notch program we’ve put together, will pull in a huge number of partners and put us right at the head of the affiliate pack.”
“We feel that after being in business for over seven years we have very strong brand name within the gaming community and now feel that the time is right to transfer the brands in the affiliate industry”, O’Neill added in a statement to Poker News Daily.
Nicky Senyard, the CEO of Income Access, is also enthused by the union. “This software agreement between Income Access and NGG gives gaming affiliates a great opportunity to boost their earning potential”, Senyard said in a press release. “The chance to promote a network of sites that cater to a variety of language markets means that affiliates will be able to diversify their player-base and revenue stream.”
The NGG NordicBet brand focuses on Denmark, Norway, Sweden and Finland. Triobet is NGG’s Baltic brand, covering Estonia, Latvia and Lithuania. Tobet, meanwhile, is geared toward the Polish, Hungarian and Romanian markets.
All three of the NGG brands have a poker room that allows players to compete in a wide variety of cash games and tournaments. The site is currently offering a “SNG Cash League” promotion in which players will be competing for €24,000 in prizes during the summer. The site is also running satellites to EPT Barcelona and Master Classics 2009.
