Poker News Daily

Phil Hellmuth Leaves UB.com in Major Shakeup

It’s been a busy day for all of us in the online poker community. Just hours after Annie Duke announced her exit from UB.com to pursue non-poker business interests, site icon Phil Hellmuth departed as well. A statement posted on UB.com reveals that the two sides “mutually parted ways.”

Hellmuth was recently seen on ESPN’s coverage of the PokerStars North American Poker Tour’s (NAPT) Los Angeles Bounty Shootout wearing patches for the Aria Casino in Las Vegas and the World Series of Poker (WSOP) Academy. Curiously absent were any logos for his home poker site, UB.com. Hellmuth also appeared on NBC’s “Poker After Dark” devoid of UB.com logos, leading many to believe that he was on the outs with the USA-friendly CEREUS Network room.

Duke left UB.com earlier today in order to extend her foothold in the business world. She commented in a statement posted on UB.com, “I have nothing but positive things to say about UB and my experiences with the brand, management, and the incredible people who work hard daily to deliver a terrific online poker experience.” Duke and Hellmuth had been with UB.com since 2001, the year the online poker site was launched as Ultimate Bet and two years before the modern poker boom.

Duke told Poker News Daily that she does not plan to sign with a competing online poker site; whether Hellmuth feels the same way is not yet known. Duke’s brother, Howard Lederer, is one of the main faces of Full Tilt Poker, which also accepts action from the United States. Hellmuth, who is widely regarded as one of the top tournament players on the planet, could also head to a site like PokerStars or Victory Poker.

Hellmuth owns the record for the number of WSOP bracelets won at 11 and number of WSOP cashes at 79. Along the way, he’s racked up $6.2 million in WSOP earnings alone and is a rumored contestant on the 2011 installment of the ABC reality series “Dancing with the Stars.” He’s one of the top marketable faces in the poker industry and has coined several memorable phrases including “I can dodge bullets, baby” and “Idiot from Northern Europe.”

Hellmuth won the 1989 WSOP Main Event at age 24 and, for the next 20 years, held the record as the youngest champ ever of the $10,000 buy-in poker tournament. Before anyone knew who Chris Moneymaker was, Hellmuth had already amassed seven bracelets; in fact, he racked up three pieces of hardware in 1993 alone.

In 2009, November Niner Jeff Shulman asked Hellmuth to help him with his short-handed game in preparation for the Main Event final table. As a result, Shulman took fifth place for $1.9 million.

Today’s two high-profile departures leave UB.com stocked with a pro roster that includes PokerRoad’s Joe Sebok, bracelet winner Eric “basebaldy” Baldwin, and Tiffany Michelle and Maria Ho, the Last Women Standing in the 2008 and 2007 WSOP Main Events, respectively. Also remaining on the Team UB roster are Bryan “badbeatninja” Devonshire, Brandon Cantu, Adam “Roothlus” Levy, and Anthrax’s Scott Ian, among others. The group appears to have become noticeably younger sans Hellmuth and Duke.

Prior to announcing his exit from UB.com, Hellmuth Tweeted the prices of several sports tickets he was monitoring: “New Years Eve L.A. Lakers/Sixers tix, Row 5, center court trading for $460 apiece. Tix for once a year Rose Bowl on 40 yard line, 44 rows up: $350 apiece!”

Earlier this week, Lee Jones announced his resignation from Cake Poker as its Card Room Manager, citing “strategic decisions with which I’m not comfortable” made by Cake management. Cake Poker Tournament Director Serge “andanthar” Ravitch followed suit in what is traditionally a slow week for poker news.

Poker News Daily has heard rumblings that UB.com may add another pro to its roster early next week. Who that could be remains to be seen, but rumors seem to indicate that it’s Prahlad Friedman. Stay tuned to Poker News Daily for the latest on this developing story.

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