It’s been a chaotic week for the CEREUS Network online poker room UB.com. Thursday saw the departure of its two highest profile pros, 2010 National Heads-Up Poker Championship winner Annie Duke and 11-time bracelet winner Phil Hellmuth. According to UB.com pro Joe Sebok, however, a new pro will be announced next week, and all signs point to Prahlad Friedman joining the team.
Sebok posted on his blog on Thursday, “While it’s true that two of our members have moved on, don’t think that we aren’t restocking the talent. We’ll be announcing our newest Team UB member next week and I am crazily pumped about it.” Possible free agents in the poker market include CardPlayer Player of the Year Tom Marchese, Faraz “The-Toilet” Jaka, and Friedman.
Sebok added that Team UB.com will have a brand new look in 2011: “UB has, and will continue to have, a whole new look and feel for our team and our newest signing exemplifies that, so stay tuned for that announcement next week. Going to be a bit of a doozy.” The team appears to be of a younger breed right now and includes players like Sebok, Tiffany Michelle, Maria Ho, Eric “basebaldy” Baldwin, and Adam “Roothlus” Levy.
Speaking of Friedman, Bluff Magazine was among those who sourced two Tweets from Friedman in late November that questioned whether he would ever ink a deal with an online poker site. Friedman pondered, “I said I would never sign with a poker site. Should I ever reconsider? What y’all think? I would have to get over the fact that I’m ‘selling out.’ I’m the only poker player in the world that hasn’t wanted a deal that I know of.” Friedman, 32, has a World Series of Poker (WSOP) bracelet and a World Poker Tour (WPT) title under his belt.
In a screen shot posted on TwoPlusTwo, posters who typed in the URL of Duke’s biography on UB.com were met with text for “Prahlad Friedman,” leaving many to believe that the youngster will be the newest sponsored pro. When we visited the same web page on Friday morning, our browser instead forwarded to the default Team UB.com landing page. Poker News Daily has learned that the announcement of the room’s newest pro could take place as soon as Monday.
The Russ Hamilton-led cheating scandal on Ultimate Bet affected Friedman, among others. As such, his signing, according to one TwoPlusTwo poster, could signal the end of an era: “I think, for many of us, UB is forever tainted. However, in the world of PR, signing Prahlad would be a very, very good move as a sign of different times ahead.”
Other members of the online poker community took the opposite line. One TwoPlusTwo regular questioned, “Why would Prahlad accept this offer from UB? I mean, the company that stole money from you and now you are accepting their sponsorship deal. I just can’t understand!” Whether Friedman will actually become the next sponsored pro of the CEREUS Network poker site remains to be seen.
Friedman has been involved in two incidents at the annual WSOP that have both played out on ESPN. In 2006, “Ante-gate” erupted between Friedman and Jeffrey Lisandro over a possible missed ante by the latter. Friedman asked Lisandro whether he put out his ante, which led to a war of words. In 2010, Friedman clearly said, “Call,” after tablemate Ted Bort called the clock on him. However, Rio floor staff ruled the hand dead and Bort tabled two pair. Friedman quickly mucked what he claimed to be a weaker two pair, leading to a swarm of controversy.
Stay tuned to Poker News Daily for the latest.