In one of the most intriguing business pairings in recent years, Robert Croak, the creator of Silly Bandz, a popular line of toy bracelets, will become the newest partner in DeepStacks Live. If you’re not familiar with Silly Bandz, Business Week called the product “the biggest success in modern day toy selling,” while during a segment on “Ellen,” show host Ellen DeGeneres comically labeled them “rubber bands.”
Silly Bandz has sold over $200 million of the product according to “Ellen,” which includes Bandz themed for Facebook’s FarmVille, teen heartthrob Justin Beiber, Hershey’s, Barbie, SpongeBob Squarepants, and Dora the Explorer. The traditional Silly Bandz run about $6 per bag and the company also sells watches and other wrist wear.
Croak commented in a press release distributed by DeepStacks officials on Wednesday, “Much like SillyBandz, which I’ve often said is the right product at the right time, DeepStacks Live is an optimal product, coming of age at the perfect time. The company has gained serious momentum in the last year. It’s my goal to make DeepStacks Live an even more valuable franchise.” Croak is an avid poker player, which may have helped pique his interest in joining the DeepStacks Live team.
Perhaps the most impressive aspect about Silly Bandz is its rabid Facebook following. Its page has over one million fans on Facebook, where the company is currently touting its end of the year holiday blowout: “Seasonal Silly Bandz BlowOut! Only $2 per pack! Holiday I, Holiday II, Rudolph, and Halloween packs are on sale for $2 each! Now through Jan. 31st.” Its Facebook page also touts sea creature bandz, Rad bandz, and Build-A-Packs.
The SillyBandz Twitter account (@sillybandz) has over 16,000 followers and posts similar messages as its Facebook feed. In all likelihood, Croak will bring his experience in social marketing to DeepStacks Live in 2011.
DeepStacks Live’s team of instructors includes several top live pros including Mike Matusow, Michael Mizrachi, Justin “Boosted J” Smith, Adam “Roothlus” Levy, and 1983 World Series of Poker (WSOP) Main Event champ Tom McEvoy, a PokerStars pro. Mizrachi made waves in 2010 by taking down the all-new $50,000 Poker Player’s Championship and following up that performance with a final table appearance in the Main Event. The two cashes were good for nearly $4 million combined.
DeepStacks Live has not yet announced its 2011 live training schedule, which the site promises is “coming soon.” In the interim, DeepStacks Live CEO Chris Torina is looking forward to working with his newest investor: “Robert’s success is unparalleled. He will be a hands-on partner. I am eager for him to bring his enormous business, marketing, and design resources and unique approach to DeepStacks Live. This is a recipe for huge success.”
Affiliated with DeepStacks Live is DeepStacks University, which provides top-tier poker training instruction to eager students online. Besides the five aforementioned poker pros, Team DeepStacks’ stable of instructors includes T.J. Cloutier, online poker wunderkid Matt “mattg1983” Graham, Tristan “Cre8ive” Wade, Alex Outhred, and Jennifer “Jennicide” Leigh, who has appeared in FHM Online and Playboy.
The online version of DeepStacks runs $99, which includes the first two months of poker training. Then, the price drops to $29.95 per month.