Consistency across the board Bally’s Corporation plans to rebrand almost all of its casinos with the Bally’s name within the next year. Continuing a branding push since acquiring the Bally’s brand, the company’s president and CEO explained in an investors conference call on Monday that the decision is about increasing brand awareness. “In the next… Read more »
Too many concerns about Bally’s plan Bally’s Corporation has been in expansion hyperdrive for about a year now, but even with all of the company’s momentum, there are still bumps in the road.* One such bump was hit Wednesday, when the Richmond, Virginia mayor’s office announced that it has eliminated Bally’s from contention for a… Read more »
Bally’s on the Strip The Tropicana was the very first place I visited in Las Vegas. It got the nod over such iconic locations as the Bellagio and Venetian for the very simple reason that I was staying there. It was fine. I didn’t spend much time there because other casinos were cooler, but it… Read more »
Look, I don’t know what the World Poker Tour is actually worth, but Allied Esports Entertainment is certainly wringing all it can out of it. On Tuesday, the company announced that it once again going with Element Partners after amending its stock purchase agreement with the equity fund. Element has now agreed to buy Allied’s… Read more »
Looks like the sale to Element is back on Something fascinating happened on Monday. I was proven wrong. I know, I know, impossible, but it happened. Last week, when Bally’s Corporation made a new offer to Allied Esports Entertainment for the World Poker Tour and Allied announced that it was considering it, I wrote that… Read more »
When you have two invitations to the prom When Element Partners agreed to acquire the World Poker Tour from Allied Esports in January, the companies said that they expected the deal to close later that month or in early February. Element is probably kicking itself right now that it didn’t happen, as Bally’s not only… Read more »
