The 2009 World Series of Poker (WSOP) Europe has been airing on ESPN2, with three hours of coverage shown last Sunday. The ratings for the annual tournament series have dropped 25% year over year due to stiff competition.
ESPN officials haven’t been shy about putting WSOP Europe programming up against some of the world’s most watched television shows. The first installments hit airwaves on January 31st and featured a recap of the inaugural Caesars Cup, pitting top pros from North America against counterparts from Europe. The night marked the annual Grammy Awards on CBS, while the NFL Pro Bowl appeared on ESPN. On the heels of two staunch competitors, the WSOP Europe Caesars Cup on ESPN2 kicked off at 11:00pm ET and ran for two hours.
On February 7th, the most watched NFL Super Bowl in history featured the Indianapolis Colts taking on the New Orleans Saints. More than 106 million people tuned into the extravaganza, which saw a Tracy Porter interception return for a touchdown in the fourth quarter seal the Saints’ first Super Bowl title. Three hours of coverage on ESPN2 began at 10:00pm ET, about the same time as the Super Bowl ended, with exhausted poker fans asked to camp out for another 180 minutes to watch the WSOP Europe Main Event kick off.
Last weekend, Sunday marked both Valentine’s Day in the United States and the 2010 NBA All Star Game in Dallas, which drew the largest crowd ever for a basketball game at over 100,000 people. The NBA All Star Game aired on TNT and featured a who’s who of the sport, including Dwayne Wade, Dwight Howard, Carmelo Anthony, and Canada’s Steve Nash. ESPN2 aired another three hours of WSOP Europe Main Event coverage beginning at 11:00pm ET that night. By the time the telecast wrapped up, the field was trimmed down to the final nine players, led by Team PokerStars Pro member Jason Mercier, who held 30% of the chips in play.
Meanwhile, Valentine’s Day typically features couples spending quality time together, taking in pricey four-course dinners at restaurants and then curling up by the fire and watching Nick Cassavetes’ classic “The Notebook.” Accordingly, ESPN2 aired the male-dominated poker in a late night timeslot.
On February 12th, the 2010 Winter Olympics kicked off from Vancouver, pitting 82 nations against each other in sports like alpine skiing, curling, figure skating, and snowboarding. NBC has virtually abandoned all other programming in favor of the Olympics, including the poker franchise “Poker After Dark.” The Winter Olympics take place just once every four years.
A representative of ESPN told Poker News Daily that, despite the rigorous competition, the network was pleased with its showing for the 2009 WSOP Europe broadcasts: “It’s no surprise that the ratings are down this year when we’ve been up against the Olympics, the Super Bowl, and the NBA All Star Game. We’re pleased with the production.” ESPN’s WSOP Europe coverage features Norman Chad providing commentary alongside Lon McEachern, with new “High Stakes Poker” floor reporter Kara Scott filming player interviews and other vignettes.
On February 28th at 9:00pm ET, ESPN2 will bring the final table of the 2009 WSOP Europe Main Event to primetime, as the telecast will run for two hours. Its competition that night will include the closing ceremonies of the Olympics and a men’s college basketball game pitting #6 Duke at ACC rival Virginia starting at 7:45pm ET.
ESPN officials stated that in 2009, WSOP Europe coverage ran head-to-head with the Super Bowl and NBA All Star Game. However, no Olympics were held last year. The network declined to release specific ratings figures until after the final two episodes aired at the end of February.
ESPN2 will also broadcast the first season of the PokerStars North American Poker Tour (NAPT) beginning in April.