With the 43rd Annual World Series of Poker (WSOP) just a week away, it is only appropriate that the new bracelet has been officially unveiled. After all, it’s the one thing by which poker players measure their success (we suppose one could count that whole business of cash winnings, too). This year’s designer is Jason Arasheben, perhaps better known as “Jason of Beverly Hills.”
Considering Jason of Beverly Hills’ reputation for creating gaudy, over-the-top pieces that can be seen from the moon, the bracelet is relatively tame. Make no mistake, though – it will still grab attention more than last year’s simple, gold piece of jewelry created by OnTilt Designs. The bracelet is gold, of course, with a very smooth look. The four playing card suits are represented in each corner of the bracelet’s face, with the heart and diamond comprised of white diamonds and the spade and club appearing to be made up of black diamonds. A raised World Series of Poker logo adorns the center of the bracelet face, enhanced by color to make it stand out.
But that is just the bracelet for the 66 preliminary events. Jason of Beverly Hills will also be creating the 2012 WSOP Main Event bracelet, which he promises will be a sight to behold.
“We are honored to have the opportunity to create this masterpiece for the World Series of Poker and it will go down as the most expensive piece of championship jewelry across all major sports,” said Jason of Beverly Hills about the WSOP Main Event gold bracelet. “We will tour this bracelet in our Las Vegas and Beverly Hills boutique so the world can bear witness to this historic work of art.”
The four card suits will be in their normal colors, with the heart and diamond formed by rubies and the spade and club created with black diamonds. All told, the Main Event bracelet will contain over 160 grams of 14 karat gold and over 35 carats of flawless diamonds.
“Blinger is Better,” said WSOP Executive Director Ty Stewart in a press release. “Jason grasped the heritage of WSOP bracelets, but was only interested if he could take it up several notches. This is a trophy that truly embodies the promise of today’s WSOP – seemingly unthinkable dreams are dealt each year. I challenge anyone to keep a poker face when they see this bracelet in person.”
Jason of Beverly Hills started his business as a student at UCLA, selling silver trinkets to fellow students, and eventually grew it into the go-to source for amazing diamond creations for the world’s biggest celebrities. He has created pieces for the likes of LeBron James, Michael Jackson, Tom Cruise, Jennifer Lopez, Mariah Carey, Sean “Diddy” Combs, and even Middle Eastern royalty. The pendant he made for Lil Jon was named the largest in the world by Guinness World Records.